General Tire New Official Tire Sponsor For Best in the Desert Series

| October 14, 2009 | 0 Comments

CASEY_TRAVIS_GTLas Vegas, Nevada – October 12, 2009

In a joint announcement at the Off-Road Expo in Pomona, California, Casey Folks, Director of Best in the Desert racing association, and Travis Roffler, director of marketing for General Tire, made the exciting news of General Tire being named Official Tire of Best in the Desert series for three years, starting with the 2010 season.

“General Tires have thundered through some of the toughest, most exciting desert racing events under the Best in the Desert banner. We are looking forward to a solid partnership,” said Travis Roffler, director of marketing, General Tire. “With General becoming the official tire of Best In The Desert, this again proves General Tire’s brand commitment to the off-road community and our continuation to push the envelope in this industry.”

Casey Folks commented, “We are very enthusiastic to have General Tire on-board as Official Tire Sponsor of our series. Their wide-reaching dealer network and ability to activate their sponsorship will be substantial for both General Tire and Best in the Desert.”

Folks went on to comment, “Best in the Desert racing is unlike any other form of motorsports, and is truly a test of man and machine, and tires are a critical component. General Tire’s newest offerings are proven by leading competitors like B.J. Baldwin, Rick D. Johnson, Kent Kroeker, Ricky Johnson and scores of others. General Tires’ commitment to the sport through Best in the Desert will be strong for all competitors.”

Best in the Desert racing offers to racers, fans and the thousands of spectators that line the course, the opportunity to experience one of the truly unique adventures of their lives. One of the best parts about a Best in the Desert race is it’s free to watch. No charge to wander the pits, experience the excitement of contingency row, manufacturer’s displays and the chance to be in the action at many of the pits as many are easily accessed from major highways, and do not require a pit pass.

Next race up for Best in the Desert is the Henderson Fabtech Desert Classic December 3-6, 2009.

Best in the Desert

General Tires

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Category: Offroad

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