After raising nearly $300,000 for children’s charities with its two previous charity vehicle builds, WD-40 Company is partnering with legendary hot rod designer and TV star Chip Foose to design and manage the build of this year’s WD-40®/SEMA Cares project vehicle.
The vehicle, which will be unveiled at the SEMA Show in Las Vegas Nov. 1-4, will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 21 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp® and The Victory Junction Gang® Camps children’s charities.
“You’ve seen the Camaro and the Mustang with those beautiful WD-40 brand colors, and this year we’re going to build something that will turn even more heads,” Foose said. “I can’t wait to build it, drive it and then auction it off for a great cause at Barrett-Jackson.”
This is the third consecutive year WD-40 Company has partnered with SEMA Cares, the charity arm of the Specialty Equipment Market Association (SEMA), to build a custom vehicle for charity. In 2009, the WD-40/SEMA Cares Camaro raised $75,000 for Childhelp® and the Victory Junction Gang® Camps, and last year the WD-40/SEMA Cares Mustang raised more than $200,000 for those same charities. Foose is partnering with a number of aftermarket automotive and technology companies, which will donate parts, equipment and services, to give the vehicle exceptional performance and a distinctive Foose design.
“We really want to build off of the success of the last two years, and partnering with someone like Chip, who’s the best in the business and has used our product all his life, was a great way to do that,“ said Tim Lesmeister, vice president of marketing at WD-40 Company. “We hope this year’s vehicle honors automotive professionals and enthusiasts who use WD-40 Multi-Use Product to get the job done.”
Limited edition 8- and 12-ounce WD-40 Smart Straw® cans that feature Chip Foose vehicle designs will also be introduced in November. The Foose collectible cans, available at select retailers nationwide, will each include a classic Foose design on the front. Designs include a 1956 Ford F-100, 1967 Chevrolet Camaro, 1956 Chevrolet Nomad, and a 2009 Chevrolet Camaro.
For more information about Chip Foose, visit www.ChipFoose.com.
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance product brands – WD-40®, 3-IN-ONE® and BLUE WORKS – and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $322 million in fiscal year 2010.
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