TORC Welcomes Return of Cooper Tire as Official Series Partner for 2014 Season
Dana Point, Calif. – Jan. 17, 2014 – TORC: The Off-Road Championship, the nation’s premiere short-course, off-road racing series, has announced that Cooper Tire is returning as an Official Series Partner for the 2014 TORC season.
“We have a long and proud history in motorsports that spans Indy Light Series, ProMazda, USF2000 and IMSA Prototype Lites,” said Chris Pantani, Director of UHP Marketing for Cooper Tire. “The TORC series adds a fantastic dimension to that effort with high-speed, off-road excitement and nationwide venues. We’re very pleased to be an Official Series Partner again this year, as well as a commitment to activate our brand at the largest short-course, off-road racing events in the country thanks to TORC.”
As an Official Series Partner, Cooper Tire will engage with TORC’s national fan base through an array of television, radio, print, digital and social media exposure. In addition, the company will continue its strong and energetic on-site presence at TORC events with the impressive Cooper Tire motorsports display.
“Chris and his team have done a good job leveraging the TORC Series to drive awareness and consideration for Cooper’s Discoverer series tire,” noted BJ Birtwell, TORC President. “Their efforts have resonated well at our events, and we look forward to watching Cooper build increased affinity and loyalty among our fan base.”
TORC: The Off-Road Championship will hold seven events across the United States this year, with NBC Sports providing television coverage and a behind-the-scenes docu-reality series. The 2014 event schedule features races at the following venues:
- April 5-6: Primm, NV (Primm Off Road Raceway)
- April 25-26: Charlotte, NC (Charlotte Motor Speedway)
- May 17-18: St. Louis, MO (Gateway Motorsports Park)
- June 28-29: Crandon, WI (Crandon Int’l Off Road Raceway)
- July 19-20: Bark River, MI (Bark River Off Road Raceway)
- Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
- Aug 30-31: Crandon, WI (Crandon Int’l Off Road Raceway)
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook atwww.facebook.com/torc and Twitter @TorcOffRoad.
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About TORC
TORC: ‘The Off-Road Championship’ presented by Amsoil, is the nation’s premiere short-course, off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship. Fans from all over the world enjoy TORC through high-energy events as well as the TV broadcasts on NBC Sports. For series partnership information or racer inquiries, email info@torcseries.comor visit www.torcseries.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies located in 11 countries around the world. For more information on Cooper Tire, visit www.coopertire.com, www.facebook.com/coopertire orwww.twitter.com/coopertire.
Category: Other Industry News
